InVideo

Create short marketing videos from scripts and stock clips

5 min read Updated Sep 17, 2026

Our verdict Solid

You should buy it if you need fast social videos; it hinges on the Plus plan at $28/month

Buy it if you area solo creator making social video content

Skip it ifyou need cinematic, frame-by-frame editorial control

You get an online video editor that turns scripts and stock clips into short marketing and social videos fast. It bundles AI script help, text-to-video generation, a large stock library, and built-in voice clones.

You can start on a Free plan, but its AI generation is limited to 10 minutes per week. Paid plans use monthly credits and per-seat limits, so you will upgrade if you need more minutes, avatars, or storage.

Who it's for

You are a solo creator or a small marketing team who needs fast, template-driven videos and a large built-in stock library. You’ll be disappointed if you need cinematic, narrative films or fine-grained, frame-by-frame editorial control.

Buy it if

  • You publish short social or marketing videos and want templates that cut production time.
  • You prefer picking stock clips inside the editor instead of hunting licenses across sites.
  • You work alone or with a tiny team and need an editor that hides timeline complexity.

Skip it if

  • You make cinematic ads or narrative films that require fine motion and consistent character visuals.
  • You run a studio needing tight editorial control, frame-level fixes, and predictable client-ready output.
  • You cannot tolerate generic stock footage for niche or technical subjects.

Your first hour

Sign up on the InVideo website; their listing shows a Free tier you can start on without a card. Paid plans are billed in advance. Using a template and AI tools you can get a usable short clip in about 10–15 minutes.

  1. Create account Sign up on the website; paid plans renew automatically unless you cancel.
  2. Pick a template Choose from 5000+ templates and add your images, logos, or a short script.
  3. Generate Use the AI text-to-video and voice tools; the Free listing shows 10 minutes per week of AI generation.
  4. Export Paid plans include unlimited exports without a watermark; free exports may include the InVideo logo.

The editor is easy for template-driven work but timeline editing takes more practice.

What you actually get per plan

InVideo offers a Free tier plus paid plans billed monthly or annually. Paid plans are seat-based and use credits as the creation currency. Credits reset monthly and unused credits do not roll over.

Most solo creators and small teams will realistically end up on Plus or Max because they need more AI minutes, avatars, and storage than the Free tier allows. Generative is for heavier creators who need longer generative credits and more avatars.

Plan Price What’s inside Catch
Free $0 10 mins/wk AI generation; 10 GB storage; 4 exports/wk with InVideo logo Exports include InVideo logo
Plus $28/month 50 mins/mo AI generation; 100 GB storage; 2 voice clones Up to 1 user
Max $48/month 200 mins/mo AI generation; 400 GB storage; 5 voice clones Up to 1 user
Generative $96/month 200 mins/mo AI generation; 400 GB storage; 15 min generative credits Up to 1 user

The Free plan caps AI generation at 10 minutes per week and includes 4 exports per week with the InVideo logo.

Three real situations

Three real people show when InVideo helps and when it fails.

A freelance video creator with three retainer clients

They pay for the Max plan at $48/month and get 200 minutes of AI generation, which covers quick social edits and voiceovers for recurring posts.

A two-person Shopify store owner

They try the Free tier but hit the 10 minutes per week AI cap and the 4 exports per week with the InVideo logo, so they must upgrade to make client-ready product clips.

A small agency with five editors

They find the editor too template-driven and the public plans show strict per-seat limits, so InVideo is not the right buy; use Runway or a dedicated NLE for cinematic client work.

Where it falls short

Reviewers repeatedly flag repetitive stock visuals and an inability to follow uploaded assets.

Other common complaints are inaccurate subtitles, limited editorial control, and characters that look different chapter to chapter. Some reviewers call the output ‘unusable for professional use’ and note weak cinematic motion versus Runway Gen-2.

InVideo uses monthly credits that do not roll over and bills paid plans in advance.

Unused credits are lost, credits are non-refundable, and paid fees are non-refundable once used. Seat limits and per-seat pricing can hurt small teams that need more editors or guests. Standard AI tiers say they will not train on your content, but experimental providers may use inputs for model improvement.

Watch out: Fees are non-refundable after you use any credits or download exports; refunds are possible only within seven days if you used no credits.

Common questions

Is there a free plan?

Yes — InVideo offers a Free plan.

It includes 10 minutes per week of AI generation, 10 GB storage, and 4 exports per week with the InVideo logo.

Can I cancel any time?

Yes — cancel in your account settings before the renewal to stop the next charge.

Fees are billed in advance and there is no pro-rata refund.

Do they give refunds?

All fees are non-refundable once you use any credits or download exports.

You can request a refund within seven days only if you used no credits and made no downloads.

Does InVideo use my uploads to train models?

InVideo says it does not use user content to train or fine-tune its proprietary models.

Standard AI providers are contractually prohibited from using content, but experimental providers may use uploads under their own terms.

What is the cheapest way to try InVideo?

Start with the Free plan to test features and exports that include the InVideo logo.

If you need more AI minutes or avatars, buy one month of a paid plan to test those features.

Bottom line

You should buy it if you need fast, template-driven social videos with a big stock library.

You will pay about $28/month for Plus or $48/month for Max; skip it if you need cinematic, frame-by-frame control.

Compare before you decide

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