If you need to qualify website leads or book meetings without coding, Landbot turns questions and answers into a chat flow.
Buy it only when that job justifies €32 a month on annual billing; it is often compared with Voiceflow, but suits scripted conversations better.
Who it's for
Landbot is for you if your sales or support process follows clear questions and routes. You may be disappointed if you need an AI agent to handle long, unpredictable conversations.
Buy it if
- You replace a website contact form with lead questions and meeting booking.
- You already use HubSpot, Airtable, or Google Sheets for incoming leads.
- You need a small team to edit a visual sales or support flow without a developer.
Skip it if
- You need customer support answers to cover unusual questions without mapping many branches.
- You need a chatbot to reason across a large knowledge base with little flow editing.
- You need a complex bot that several people must rebuild and maintain over time.
Your first hour
You can start the 14-day trial without a card. Landbot says the trial includes every feature and channel, and it claims a first agent can be ready in 15 minutes.
- Start the trial You get 14 days to use all features and channels without entering card details.
- Choose a flow Begin with the visual builder or a template, then set the questions visitors will answer.
- Add an AI step The paid Starter allowance includes 100 AI chats each month after the trial.
- Publish the bot A basic website flow can be usable in about 15 minutes, according to Landbot.
The basics are easy to grasp, but branching logic gets harder once your conversation has many exceptions.
What you actually get per plan
Landbot has a free Sandbox plan and a 14-day full trial. Most solo businesses will land on Starter for 500 monthly chats and two seats. Extra seats cost €25 a month, while chat and AI overages are metered.
| Plan | Price | What’s inside | Catch |
|---|---|---|---|
| Sandbox | Free | 100 chats/month, 1 seat, 0 AI chats | AI chats are not included |
| Starter | €40/month; €32/month annually | 500 chats/month, 100 AI chats, 2 seats | €0.05 per extra chat and €0.10 per extra AI chat |
| Pro | €100/month; €80/month annually | 2,500 chats/month, 300 AI chats, 3 seats | €0.05 per extra chat and €0.10 per extra AI chat |
| WhatsApp Pro | €200/month; €160/month annually | 2,500 chats/month, 500 AI chats, 10,000 WhatsApp service messages | Annual contract; extra WhatsApp chats also carry Meta fees |
| Business | Starting at €400/month | Custom chats, 1,000 AI chats, 5 seats | Contract terms apply |
The free plan stops at 100 chats a month, so it is best for building and testing a small flow.
Three real situations
These are the buying outcomes that matter most for a small operation.
A freelance designer with three retainer clients
They can use Starter at €32 a month on annual billing to qualify new project enquiries. A short website flow can replace back-and-forth before a discovery call.
A two-person online store
They need WhatsApp support and order questions answered quickly. WhatsApp Pro costs €160 a month on annual billing before extra Meta fees, so it only works with steady message volume.
A solo founder before launch
They expect fewer than 100 chats each month and only need an email capture. Landbot is not the right buy yet; use the free Sandbox plan or a simpler free form.
Where it falls short
On large bots, reviewers call the flow canvas “unwieldy” and report “canvas degradation.” They also report unanticipated questions can hit “dead ends,” because AI remains “rule-based first, AI second.” Against Voiceflow, Landbot gives less room for genuinely open-ended conversations.
Extra chats cost €0.05 each, and extra AI chats cost €0.10 each. WhatsApp adds Meta fees, and Starter only has email support. Language detection is available, but AI performance may vary in less common languages. Landbot says chats are not used to train models, while account data has different retention periods after downgrades.
Watch out: WhatsApp plans use annual contracts, and cancelling a paid plan takes effect only after the prepaid month or year ends.
Common questions
Is there a free Landbot plan?
Yes. Sandbox is free with 100 chats per month, one seat, and no AI chats.
What is the cheapest way to try Landbot?
Start the 14-day trial. No card is required, and the account moves to Sandbox when the trial ends.
Can I cancel Landbot any time?
You can downgrade to Sandbox at any time. Cancellation takes effect when your prepaid monthly or annual period ends.
Does Landbot train AI on my chats?
Landbot says it does not use chats to train models or sell them to third parties. It also says it processes personal data under the customer’s instructions.
Can I get a refund from Landbot?
Premium upgrades have a 7-day money-back guarantee, once per account. Used extra chat volume is excluded, and WhatsApp refunds have additional restrictions.
Bottom line
Buy Landbot only if you need a visual lead, booking, or routed-support flow and can justify Starter at €32 a month on annual billing. Skip it if your priority is open-ended AI support or a complex conversational agent.
